What Promote is
Native paid amplification inside TikTok for views and profile traffic.
You pay TikTok (or partners) for reach — not a third-party follower pack.
What packs are
Third-party follower/view/like delivery to a public handle.
Useful for proof; different risk and outcome profile than Promote.
Simple rule
Need reach on a specific video? Consider Promote.
Need follower count optics? A transparent pack may fit — know the tradeoffs.
Budget split example
Many creators put the majority of paid spend into creative testing + native boosts, and a smaller slice into proof packs when the profile still looks empty to partners.
There is no universal ratio — match spend to the job (reach vs optics).
Where SIGNAL fits
We sell packs with disclosed ETA and risk. We educate on Promote so you do not confuse the two.
See also the Compare page for packs vs promote vs organic in one table.