Go public first
Public profiles are what most people mean by “followers” on Snap.
Private friend graphs work differently — packs target public handles.
Organic plays
Cross-post Stories highlights to IG/TikTok with your Snap username.
Post consistently; Spotlight can widen discovery when content fits.
When packs help
Early social proof on a new public profile.
Always pair with real posting — packs alone won’t keep people watching.