Three lanes of “promotion”
Organic: hooks, series, SEO in captions, collabs — slow, compounds.
Native paid: Promote / ads — pay TikTok for distribution.
Social-proof packs: third-party followers/views/likes — pay for optics.
Pick by job-to-be-done
Job = “more people see this video” → native paid or strong organic distribution.
Job = “profile doesn’t look empty” → modest follower pack while you post.
Job = “build a real audience” → organic first; paid and packs are accelerators, not replacements.
Common mistakes
Buying huge packs on zero-content accounts.
Calling a pack “ads” or “official promotion.”
Ignoring Safety and platform risk labels.
Spending Priority speed on evergreen posts with no deadline.
A simple 14-day promotion plan
Days 1–3: ship 3 solid videos; fix bio and link.
Days 4–7: boost the best performer with native Promote if budget allows.
Days 8–14: optional small follower pack if optics still block outreach; keep posting daily or near-daily.
Where SIGNAL sits
We are the packs lane — transparent ticket UI, no passwords, written policies.
Use /tiktok hub for all TikTok SKUs and the Promote guide for the native lane.