1. Start smaller than you think
New accounts look more natural with 500–1K first, then scale.
Huge day-one dumps create odd follower-to-content ratios.
2. Use Real tier for brand faces
If the profile is your personal brand, Standard bulk is rarely the vibe.
Real-engagement and Managed cost more for a reason — pacing and quality expectations.
3. Priority is for launches
Pay for speed when a drop date is fixed — not by default.
Evergreen posts can use Standard ETA and save budget.
4. Watch unit price
Larger packs often lower per-unit cost. The builder shows it live under quantity chips.
5. Read Safety once
Two minutes on policy beats a bad surprise later.
Risk labels on the ticket are not decoration — read them before pay.